What Is Guerrilla Marketing? Top Effective Examples And Tactics: What Is Guerrilla Marketing? Top Effective Examples And Tactics

Introduction to Guerrilla Marketing

Many of you might not have heard about the word Guerrilla marketing but it is

well known in the marketing world. So in this article, I’ll explain to you what

Guerrilla marketing is and why it is different and helpful in creating brand/product

awareness among consumers. After reading this article I’m pretty much sure that

you will add one more creative marketing strategies in your list that can help you in

advertising your brand. So, let’s start from the basics and we will go deep into

guerrilla marketing strategies.

Guerrilla Marketing is a creative marketing strategies used by most of the brands

and small businesses around the globe to advertise its product unconventionally.

It was introduced or popularized by Jay Conrad Levinson’s in the 1980’s. He wrote

several articles and books on guerrilla marketing tactics that helped many brands

to create awareness.

Nowadays most of the companies prefer to use guerrilla marketing tactics as

it requires more creativity and little budget to spend. It is cheaper than traditional

marketing. As it is cost-effective and focuses more on the reach than frequency,

most of the small as well as big brands try to indulge and get customer attention.