The term AMP is becoming highly popular with the increase in the number of smartphone users. If you are running a wordpress website for a long time then you must have figured out that the mobile device has started to dominate the desktop devices. Soon we can expect mobile devices to be the primary source of driving maximum traffic and conversion. So, your question should be is your website ready to handle the amount of traffic your mobile website will drive on mobile devices?
The Google AMP or Accelerated mobile page ensures that your website is able to offer the best user experience on both desktop and mobile devices. A report by Google states that nearly 50% of the searches are happening on mobile devices. Not only that but in the US nearly 58% of the organic search traffic comes from mobile devices. If your website web pages are not responsive then it will result in lower ranking in mobile searches which will lead to lower traffic and conversion.
Read More: How To Setup Google AMP In WordPress? A 7 Step Guide To Follow In 2021
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